There is an ever growing number of celebrities and fashion icons supporting green carpet events and green initiatives. Vivienne Westwood, Stella McCarthy, Michael Kors are just some of the big designer names to promote their ethical fashion lines. However, there are rarely any fashion houses which can guarantee that their entire chain of production is 100% eco-friendly and environmentally conscious, so it’s up to us as consumers to choose brands that share interests closest to our individual. So, the first question we should address is: what actually qualities a company as sustainable or ethical?
The ideal production model should have a ‘green stamp’ for all of the elements in the production chain starting from acquiring fabrics and materials, through manufacturing labor, to distribution and sales channels. Here are the main traits of an ethical business: Continue reading “The Fate of Eco-Ideas in the Fashion World”